The secret of emotionally engaging writing

"People have come up with all sorts of explanations for Harry Potter's popularity with grown-up readers, from the obvious – the escapist attractions of the minutely invented fantasy world – to the grandiose: western adults are stuck in an eternal adolescence. But one of them, I suspect, is that people still enjoy reading about good people, and seeing them rewarded – something that more respectable novels seldom offer these days." Theo Tait, The Guardian